Why Is Everyone Hatin' on Game right now?

Doesn't anyone realize that Gay-z started this own beef thingy like 2 weeks ago calling out game and jim jones in some intro to the blueprint 3 at some concert? Don't hate the game for retaliating back at another b*tch move by gay-z. he call out nas to start that legendary beef when he dropped the takeover to get buzz for the blueprint and he is doing it again with game to get buzz for the blueprint 3 cuz no one wants to hear gay-z anyone like back in '99. anyone else see this?